5 Mindsets When Reaching Out to Your Audience
There are many digital marketing tools available, most offer huge assistance to push our online strategies while others appear complicated than it should be. Be wise in picking what’s best for your company so you don’t have to spend so much time (and money) familiarizing the dashboard. Yes, there are many platforms made-ready to amplify your brand but don’t drown too much on the technical...
Go Local with Your Digital Marketing Strategy
When you have a local business and your goal is to amplify your product or service to the community, you can implement the following approach to your digital marketing initiative. This does not require a strong technical expertise and proper attitude plays a huge role. You have to be patient, consistent, resilient, and always eager to learn. Good, effective results in digital marketing is not...
Checklist Before You Accept Your New Website
Make sure that your website is on the right shape when it is turned over to you. I’ve seen and helped some company owners who are disenchanted with the kind of website handed back to them by their web developer/designer. There are a lot of excellent website creators but there remain a few who deliver horrendous result way beyond the agreed timeline. They drown the clients with unnecessary...
Your Next Digital Marketing Content Strategy
New year is a great start to restructure your business with an improved content strategy. Your social media posts, website narration, blogs, infographics, and videos must be integrated to deliver one voice while following well-thought digital marketing objectives. When you have team members with varying ideas, it helps to drive them back to the defined strategy and align their thoughts to a...
10 Website Tweaks to Boost SEO
Eye on these hacks to make sure that your website appears good looking to the bots of search engines and make it friendly for human visitors as well. Use your keywords at the above-the-fold page of your site and within the stretch of your first paragraph. Rename your images based on your brand name and identified keywords. Example, file name “logo-version 1.jpg” to “my-company-name-logo.jpg”....
Our Website’s New Design
It has been about seven years when I first launched the “Online Marketing Switch” website and from there, I had the opportunity to work with amazing people. The site has been the voice to share my work portfolio and spread my personal advocacy to help companies in the Philippines and overseas to switch to online marketing as I help them learn the jargons and reap the benefits for...
Are You Ready to Run Your Next Digital Marketing Campaign?
Now that you have a picture of your digital marketing campaign, it is time to roll and implement! We need to make sure that we don’t lose sight of our goals and get lost in the puzzle; losing control can happen easily if our strategy is not rooted at the right spot.You wish to rank #1 on Google Search as soon as possible but you don’t have an adept SEO Team to do it for you. You aim to...
Success of a Digital Marketing Campaign with Your Team
When presenting a digital marketing campaign to your team, provide a comprehensive plan anchored by data (use your Google Analytics, Search Console, Insights from Facebook, Instagram, Mailchimp, etc.) to strengthen the success of the project and eventually earn everyone’s trust. Review what has been done and how it can improve. If you have an existing website with no keywords, then it is time...
Budget Overview for a Do-It-Yourself Digital Marketing Campaign in the Philippines
Drafting a digital marketing strategy can be overwhelming but it is always a must to create it before starting the campaign implementation. There are times that we might feel overloaded by the many information and we get lost in the process so it is necessary to run back to the written strategy. In the chaos of all the online activities (with trolls, fake news, endless platform glitches, and...