It has been about seven years when I first launched the “Online Marketing Switch” website and from there, I had the opportunity to work with amazing people. The site has been the voice to share my work portfolio and spread my personal advocacy to help companies in the Philippines and overseas to switch to online marketing as I help them learn the jargons and reap the benefits for their business. My goal is to open the door of digital marketing to clients and allow them to appreciate it, make them be comfortable with the tools, and use it as part of their overall business strategy.
Our old site has been a huge help but it’s time to introduce a new face and apply some major updates at the backend.
Thankful to have worked with a reliable Web Designer, Ryan Laxamana. We collaborated with the first design long ago and now he is doing his magic with the new one. The site is now using a visual designer called Elementor and php move up to 7.4.
As we agreed from our chat last week, the page is still a work-in-progress, but I already love how the new look! Why I’m blogging on it while still on WIP!
Excited to polish the contents and yet to not lose the heart of the site. I think that’s the most important thing in digital marketing—stay focus, be authentic, and remain human. True that we have to adapt at some point to the many changes from voice search to metaverse and we can find ourselves drowning in jargons, but it is a must to swim and stay afloat with what matters. Our audience are human beings with real concerns, go where they are and talk to them as you would to a friend. Only use the technology to know them more, analyze behavior to tweak the approach to the campaigns, and for them to get in touch the easiest way possible.
There will always be changes. A lot of time and energy are required to create social media contents, interpret the analytics, and for us recently, to redesign the website but let’s keep our ground and stay firm with our objective for our clients and customers to learn from us, and trust that we can truly help them. And when they are ready to reach out, we are just a click away.
