Do-It-Yourself Fixes for Your Online Marketing Presence
As people become increasingly familiar with using digital tools, many business owners are now eager to explore social media and search marketing for business growth. In my recommendations to clients, I always emphasize not to feel intimidated by the jargon. Everyone can...
Tips When Outsourcing a Writing Task
When hiring someone to write for your online marketing content (such as website, social media, blogs, white paper, etc.), start it right by providing the person with the information he needs to fill the knowledge gap. This will save time and money especially if you are...
Pursuing a Blog Project: 7 Pre-Writing Considerations
You have decided to start blogging for your company website and have line-up possible topics to discuss (as listed from the last month’s digital marketing blog: 6 Blog Ideas for Your Company Website). Perhaps you have also assigned your staff to draft an article;...
6 Blog Ideas for Your Company Website
Now that you have finally convinced your team to start blogging and drove them to appreciate its importance in terms of building the brand on the internet, the next question is always— what to write? Creating a blog is not a one-time activity so pipelining the contents would...
4 Reasons to Create a Blog Page on Your Website
Part of my online marketing recommendation to clients is to consistently create a blog post. Given an SEO perspective, a website is not complete without an article, insights, or news page. I encounter some resistance from site owners, especially non-writers, emphasizing that...
Your Next Digital Marketing Content Strategy
New year is a great start to restructure your business with an improved content strategy. Your social media posts, website narration, blogs, infographics, and videos must be integrated to...