As people become increasingly familiar with using digital tools, many business owners are now eager to explore social media and search marketing for business growth. In my recommendations to clients, I always emphasize not to feel intimidated by the jargon. Everyone can start from the basics, and knowledge will gradually progress with daily practice.
Here are some pieces of advice I share with clients and colleagues as they manage their own campaigns.
- Quality content is still one of your most important assets in digital marketing. It should be made original and distinct to your brand. Resist copying. Do not post low quality, blurred photos. Take some efforts to provide materials that your audience can consume.
- Blogs can be repurposed to image posts and videos. If filled with data, it can be turned into infographics and white paper.
- Try to avoid drastic and persistent grammar and typo errors across your online communications. Regardless of your industry, make sure to appear professional at all time.
- Answer relevant messages as soon as possible. Be polite and honest. Push on building authentic relationship. People inquiring are already interested to your product, nourish this and aim for conversion.
- Don’t allow trolls to affect you too much. Whatever platform you are using, they seem to actively exist but this should not stop your initiative.
- Allot some time to analyze the data. Explore Facebook Insights and your website’s Google Analytics. You don’t need to be an expert to appreciate its value. FB and Google are doing their best to make reporting user-friendly.
Stay consistent and patient as you implement the strategy. It may take a while to see results, but it is surely geared to happen. Enjoy the process and remain voracious to learn.
