Introducing digital transformation takes time; there are still several companies in the Philippines that are not yet fully embracing online marketing. Other than being in-the-know of all things online marketing, there are techniques to push your company to fully embrace all your digital-related initiatives. Your effort can be a success with proper strategy planning, focused mindset, resilience, and good relationship with your colleagues.
Get support from the C-suite with data and metrics relevant to them – No need to use so much technical jargons, just put on the table what matters—if we spend money on Facebook ads, we can get more inquiries via private messages and convert this to sales by 20%. Just make sure you have proper data to support it, perhaps a comparison with traction on Facebook with and without ads?
Provide training to primary departments – This can help drive appreciation to the ongoing and future digital marketing campaigns. Keep in mind that training with the Finance team is different from the approach with the IT people, adjust your presentation based on your audience.
Identify staff who can be your ally – Some are more online savvy than the others. Many are the go-to person in terms of digital in their respective department, bond with them. You will need this people to help push your initiatives as they are already an identified influencer among their peers.
Give small rewards to employees who are engaging with your social media activities – Thank those who are consistently liking, commenting, and sharing your posts. Think of ways to keep their enthusiasm at the peak. During a monthly or quarterly town hall meeting, acknowledge those who are the most engaged or those who managed to invite their friends to like the company fanpage then give tokens (Uniqlo or Starbucks gift card always works!).
Spot those with special skills that can be highlighted for digital contents – Encourage staff who can write well to contribute to your website’s article page then give them proper byline. Tap those who are articulate on camera to be one of the hosts of your company livestreams while those comfortable to be on photos or videos can become one of the faces of your brand. Making your company human is very important and having real people as part of your content can draw higher awareness and engagement.
We can help you organize and execute an online marketing strategy that is in full integration with your business, enabling your company to fully embrace the power of digital marketing. Send us a message today.
