When you have a local business and your goal is to amplify your product or service to the community, you can implement the following approach to your digital marketing initiative. This does not require a strong technical expertise and proper attitude plays a huge role. You have to be patient, consistent, resilient, and always eager to learn. Good, effective results in digital marketing is not an over night gig. It is always correct to have the urge to begin a campaign—polish, run, evaluate then tweak as needed based on existing data. You must start today even if the tasks appear mundane (and at time really slow and repetitive if internet connection is bad).
- Own Your Google My Business – claim and verify your profile. This is one of the first touch points with your customers. When they search for your company name or related keywords in Google, it is important to provide them with the right information and drive their interest to engage with you—go to your website, make a call, find you in the map.
- Join Facebook/LinkedIn Groups – Find a buoyant local industry groups and be an active member. Provide value by sharing quality posts or giving well-thought answers to valid questions; this effort can put your expertise forward.
- Create Directory Listing Profile – Find quality listing websites and create an account. You don’t have to update as often like the efforts required with social media but you need to be properly presented there. Include a catchy profile, add your website and contact details, and back it up with nice photos. Give it a month or two and you will see traffic data coming from these listings from Google Analytics and Search Console.
- Boost on Facebook – Depending on your budget and audience, run a geographically targeted advertisement and support it with specific modifiers related to your brand (what’s their age bracket? Interest? Job?) Note that running a paid promotion is not just limited on Facebook but it is one of the most affordable means to advertise versus other platforms.
- Connect with Niche Influencers and Industry Experts – Send them your product and request them to review it. Conduct an interview. Sponsor a post or a blog. You will be surprised to meet a lot who will not charge a big amount for the featured contents as long as they are happy with the product.
- Capture Local News Blogs and Forums – You don’t have to be everywhere but just in those sites that makes sense to your business; websites where your audience are present—commenting or even asking questions. Reddit and Quora has a solid community worth joining.
Other than reaching out to your local target audience, this proposed strategy can equally benefit your SEO campaign. Just send me a message if you have questions on how to carry out any of the given activity.
