Tips When Outsourcing a Writing Task
When hiring someone to write for your online marketing content (such as website, social media, blogs, white paper, etc.), start it right by providing the person with the information he needs to fill the knowledge gap. This will save time and money especially if you are paying the writer on a per hour basis. Tons of back-and-forth revisions can also be avoided if there is a proper direction....
Pursuing a Blog Project: 7 Pre-Writing Considerations
You have decided to start blogging for your company website and have line-up possible topics to discuss (as listed from the last month’s digital marketing blog: 6 Blog Ideas for Your Company Website). Perhaps you have also assigned your staff to draft an article; gathering write-ups for the content pipeline is fun but sometimes reading the content from your team can be disappointing for...
6 Blog Ideas for Your Company Website
Now that you have finally convinced your team to start blogging and drove them to appreciate its importance in terms of building the brand on the internet, the next question is always— what to write? Creating a blog is not a one-time activity so pipelining the contents would benefit the overall digital marketing campaign whether you are doing online in the Philippines or in other...
4 Reasons to Create a Blog Page on Your Website
Part of my online marketing recommendation to clients is to consistently create a blog post. Given an SEO perspective, a website is not complete without an article, insights, or news page. I encounter some resistance from site owners, especially non-writers, emphasizing that their website can survived without it. Perhaps it can, but has the site attained its main objective or has it reached...
Digital Marketing and Other Company Departments: How Are They Connected?
Digital Marketing has to work hand-in-hand with other departments of the company. It cannot achieve full success without a good partnership with other Teams. Working together is vital to make sure that all efforts are being maximized. How is one connected to the other? Accounting – The quick approval of payment and invoice processing is important. Some campaigns are delayed because it...
Onboarding Stages with a New Client in Digital Marketing
When starting to onboard with a client, it is a must that each member of the team understands the purpose of the digital marketing project. Everyone needs to have a clear grasp of the goals, along with their respective roles, to achieve success. No one should be left in the dark. Here are five stages on how to smoothly establish momentum when working with a new team. Review the...
What Hinders the Success of a Digital Marketing Team?
Digital marketing plan is like a blueprint of your online campaign. It is created so the team can maintain direction, know each other’s role, and keep the goal. It includes a timeline so we know if we are on track and if the identified activities are implemented properly. When things get a little off, you can always go back to the plan and direct it back to the right path. Reality: No...
The Impact of Digital Marketing on Your Business
What validates the real success of a digital marketing campaign? Your online marketing consultant gave you an update that your top keywords are now on Search Engine Result Pages (SERPs) position #1 and #2 and that your Facebook advertisement got 30 messages for a small budget of Php1000. This is good news and your Key Performance Indicator (KPI) is achieved! Yes, that...
5 Mindsets When Reaching Out to Your Audience
There are many digital marketing tools available, most offer huge assistance to push our online strategies while others appear complicated than it should be. Be wise in picking what’s best for your company so you don’t have to spend so much time (and money) familiarizing the dashboard. Yes, there are many platforms made-ready to amplify your brand but don’t drown too much on the technical...