Do-It-Yourself Fixes for Your Online Marketing Presence
As people become increasingly familiar with using digital tools, many business owners are now eager to explore social media and search marketing for business growth. In my recommendations to clients, I always emphasize not to feel intimidated by the jargon. Everyone can...
Digital Marketing and Other Company Departments: How Are They Connected?
Digital Marketing has to work hand-in-hand with other departments of the company. It cannot achieve full success without a good partnership with other Teams. Working together is vital to make sure that all efforts are being maximized. How is one connected to the...
Onboarding Stages with a New Client in Digital Marketing
When starting to onboard with a client, it is a must that each member of the team understands the purpose of the digital marketing project.
Everyone needs to have a clear grasp of the goals, along with their respective roles, to achieve success. No one should be left in...
What Hinders the Success of a Digital Marketing Team?
Digital marketing plan is like a blueprint of your online campaign. It is created so the team can maintain direction, know each other’s role, and keep the goal. It includes a timeline so we know if we are on track and if the identified activities are implemented properly....
The Impact of Digital Marketing on Your Business
What validates the real success of a digital marketing campaign? Your online marketing consultant gave you an update that your top keywords are now on Search Engine Result Pages (SERPs) position #1 and #2 and that your Facebook advertisement got 30 messages...
5 Mindsets When Reaching Out to Your Audience
There are many digital marketing tools available, most offer huge assistance to push our online strategies while others appear complicated than it should be. Be wise in picking what’s best for your company so you don’t have to spend so much time (and money) familiarizing the...
Go Local with Your Digital Marketing Strategy
When you have a local business and your goal is to amplify your product or service to the community, you can implement the following approach to your digital marketing initiative. This does not require a strong technical expertise and proper attitude plays a huge role. You...
Checklist Before You Accept Your New Website
Make sure that your website is on the right shape when it is turned over to you. I’ve seen and helped some company owners who are disenchanted with the kind of website handed back to them by their web developer/designer. There are a lot of excellent website creators but...
Our Website’s New Design
It has been about seven years when I first launched the “Online Marketing Switch” website and from there, I had the opportunity to work with amazing people. The site has been the...
Are You Ready to Run Your Next Digital Marketing Campaign?
Now that you have a picture of your digital marketing campaign, it is time to roll and implement! We need to make sure that we don’t lose sight of our goals and get lost in the puzzle; losing...